Experience Stitched in the Fabric of Life

Contextual Banking Experience - Retail (CBXR) is a complete experiential banking solution covering the banking and lifestyle needs of a customer

Ranked Number 1 in
Retail Banking

Contextual Banking Experience - Retail (CBXR) is a cloud native, Microservices based composable embedded banking solution from Intellect Global Consumer Banking (iGCB), which address all the lifestyle needs of a customer through a single platform.

The platform analyses the end customer’s behavioral, psychographic and social media interactions through AI and ML models to deliver hyper personalized experiences. By connecting with third parties like eCommerce and FinTech’s, through APIs, Contextual Banking Experience - Retail (CBXR) gives banks countless opportunities to offer curated products and services to their customers.

The platform can be integrated with Intellect Digital Core or any other core platform of choice.

Experiential Banking Reimagined

  • Digital Self Onboarding with AI enabled Facial & ID Match
  • Liveness Check
  • eKYC, Credit & Risk Profiling
  • Anomaly and Pattern Detection during Onboarding
  • Refer a friend and other acquisition-based marketing campaigns
  • Online real-time account creation in less than 3 minutes
  • Real-time interaction with Google Analytics & Salesforce
  • Account and Loan Origination
  • eCommerce marketplace
  • Contextual cross-selling and upselling
  • Social banking
  • Gamification
  • Personal Finance Management (PFM)
  • Community financing
  • Contest & Content Management
  • Loyalty and Rewards
  • Online real-time credit evaluation through intelligent evaluation engine
  • Flexi credits/ Micro Credits/BNPL/Consumer lending
  • Convert POS and online transactions into EMI
  • Risk based pricing
  • ESG data and score card with ability to reduce end customer’s carbon footprint in a click
  • Enterprise loyalty management
  • Add family members and set up goals for each member including kids
  • Persona based digital banking experience
  • Ability to personalize dashboards and alerts
  • Campaign Management
  • Cross selling & Up-selling
  • Auto customer re-segmentation and relationship-based pricing and interest computation
  • Personalized offers based on location or behavior
  • CRM
  • Contextual experience enabled through behavioural modelling
  • Composable scalable architecture
  • API powered design studio
  • Pre-packaged journeys
  • Experience layer supported by back-office processors
  • Agile delivery model
  • Regulatory compliance & risk management
  • SDK Toolkits

Go beyond banking

Onboard customers from start to finish in under 3 minutes with liveness check, pre-filled forms, eKYC, real time credit and risk evaluation. Gamify onboarding experience with rewards. Run acquisition-based marketing campaigns and analyze the performance through seamless integration with Google analytics or Salesforce

Whether it is online bill pay or booking cabs, buying movie tickets or investing in mutual funds, Banks can tailor experiences based on persona through Contextual Banking Experience Super App. Connect with FinTech’s and other third-party vendors through APIs to offer innumerable products and services in banking and beyond. Leverage Intellect Marketplace Partners for ready to use journeys or choose your own. Deliver personalized offers, organize contests and showcase contextual upsell and cross-sell products within the app. The Contextual Banking Experience Super App is cloud ready and highly scable.

Improve customer engagement and loyalty, reduce your customer’s dependence on cash through Contextual Banking Experience Wallets. Onboard new customers into a wallet with minimal detail or integrate wallet with existing bank app. Add money into the wallet from bank account, credit card or debit card through payment gateway integration. Customers can use wallets to do an array of payments from bill pay to mobile payments, QR code and OTP based payments or even transferring money to another wallet or bank account. Provide mini and detailed wallet statements to your customers with intelligent tagging of spends.

Better experience, Better bottom-line

Experience Stitched in the Fabric of Life
40%

Increase in digital banking customer sign ups

Experience Stitched in the Fabric of Life
82%

Improvement in average transactions per user per month

Experience Stitched in the Fabric of Life
40%

CAPEX reduction

Loved by leaders

Recognized By Experts

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