Overview
In banking, legacy customer engagement models are losing ground in favor of digital, friction-less consumer experiences. The rise of fintech disruptors has put banks on the backfoot while they reassess market conditions and retool their offerings to match a new level of customer expectations.
This paper by Raju Daryani, EVP and Head of Digital Core, iGCB, Intellect Design Arena and Vijay Narasimhan, EVP & Europe Sales Head, iGCB, Intellect Design Arena, examines the usefulness of an ecosystem-based approach to financial services.
In an ecosystem, many partners across different industry verticals craft a combined value proposition that is delivered seamlessly throughout an intuitive customer journey. The whitepaper further outlines the benefits, frameworks, and foundational elements of banking ecosystems, while illustrating the technology and management challenges involved.
